Notcoin NOT

Notcoin started as a Telegram clicker: players tapped a coin on screen to earn an in-game currency called Notcoin. Their energy was limited and refilled slowly over time, and the game had leagues from Silver to Diamond, quests, boosts and cosmetic upgrades. According to Decrypt, the game gathered 35 million players in total and peaked at about 6 million daily active users. The mining phase ended on 1 April 2024. After that, players could claim an allocation of NOT based on the in-game coins they had mined.

Notcoin was created by Open Builders, the team founded by Sasha Plotvinov. Decrypt calls him the founder of Open Builders, and a Decrypt video interview and a Cointelegraph article also call him Notcoin's co-creator. In a Cointelegraph interview at Token2049 in April 2024, Plotvinov said the original goal was to bring users from Telegram to crypto. Speaking to Decrypt at Token2049 in Dubai the same month, he said over 30,000 player teams were already involved with Notcoin and that he wanted it to become the Netflix of social, viral games.

Before NOT existed as a token, Notcoin gave players two ways to get something out of the game. Players who had mined at least 10 million in-game Notcoin could convert them into tradable NFT vouchers, which changed hands on the Getgems marketplace and could be converted into NOT after launch. In March 2024 the "TON for Fun" quest gave away a total of 100,000 units of the native coin of the TON network, now called Gram, to players who met its requirements, such as reaching Diamond League, inviting five friends and connecting a TON wallet, together with bonuses in in-game coins.

NOT went live on TON in May 2024 after the team missed its April deadlines. According to official Notcoin posts cited by Decrypt, exchange trading opened at 12:00 UTC on 16 May 2024, with Binance, OKX, Bybit, KuCoin and Bitfinex announcing listings from the first day. Ahead of trading, Binance ran Launchpool #54, which distributed 3,081,576,651 NOT, or 3% of maximum supply, to users who staked BNB or FDUSD between 13 and 16 May 2024. OKX ran a Jumpstart campaign, and together the two exchange promotions gave away more than 4 billion NOT. Binance's announcement set both the maximum supply and the initial circulation at 102,719,221,714 NOT.

The airdrop was the main route by which NOT reached the public: according to a Notcoin press release, more than 80.2 billion NOT went out to players. In-game balances converted at a rate of 1,000 in-game Notcoin to 1 NOT. Over 90% of the airdrop went to "miners", the players who had collected coins in the tap game, and about 7.9 billion NOT were redeemable from the pre-market NFT vouchers.

Decrypt reports that no new NOT will be minted. Projects that want their features shown to Notcoin's audience must buy NOT on the open market and pay it into a smart contract, and users can stake NOT to raise their account level, with Gold and Platinum levels giving access to allocations from other launches. In June 2024 Decrypt reported that players had earned $1.5 million across 20 campaigns. The study page of the project's website says 233,537,251 NOT have been burned. By the project's breakdown, this includes about 210 million unclaimed clicker tokens, 10% of every Notcoin Explore pool (about 16 million) and about 6.9 million from donations. The same page links a whitepaper dated 9 September 2025 and a talk, "Notcoin & Beyond", from the 2024 Web3 Festival in Hong Kong.

Notcoin's ecosystem page lists Not Pixel, with 25 million users and 8 billion pixels painted, and Lost Dogs, with 11 million users and 393 million WOOF airdropped. In late June 2024 Notcoin had teased a "fresh start" that appeared to involve Lost Dogs Co., an existing TON NFT project. The page also cites, by approximate calculations, about $7 million earned by exploring partner projects and $3.3 million airdropped in DOGS to Notcoin users. In December 2024 Open Builders introduced Earn, a programme that rewards Telegram users for holding TON-based tokens in their TON Space wallet; BUILD was among its first featured projects and NOT PX tokens were set to follow. Decrypt also reports the team's plan for a trading bot with a more visual interface than text-based bots.